For the first time in a quarter-century, Britain’s men’s ice hockey team is competing at the sport’s highest level.
Team GB qualified for the top-flight world championship in Slovakia by winning Division 1A last season – a sensational achievement by the lowest-ranked team in a competition which included the likes of Hungary, Italy and Kazakhstan.
Already punching well above their weight on the international stage, the Brits now find themselves among the very best in the world – facing teams like Canada, Sweden, Russia, USA, and Finland.
In a new blog post, our senior consultant Andrew Weltch, who reported on ice hockey for many years, looks at the challenge ahead.
Photo credit: Dean Woolley.
If you’re involved in ice hockeyWeltch Media provides a range of communications services for sports teams, organisations and individuals.