Creative Cardiff and BAFTA Cymru brought together more than 80 practitioners, business leaders and academics to explore the rapidly developing use of virtual and augmented reality (VR and AR) in the creative sectors.
As well as assessing the size and shape of the immersive tech cluster in Cardiff and across South Wales, the event revealed the innovative and diverse VR and AR work being produced by local organisations, and its impact on the creative economy.
Virtual reality combines high quality imagery and sounds, allowing users to experience and explore artificial, 3D worlds and images through a headset.
Augmented reality differs in that it superimposes a computer-generated image on a user’s view of the real world to provide a composite view.
Specialist companies in South Wales are increasingly applying these technologies across arts and entertainment, as well as in medical science, engineering, and in education and training.
The event, Visioning the New Realities, was held at Wales Millennium Centre, and jointly organised by our client Creative Cardiff, based at Cardiff University, and BAFTA Cymru.
Professor Ian Hargreaves, Chair of Digital Economy at Cardiff University said: “Virtual reality is an increasingly important part of the digital scene, not only in film, television and games, but also in aspects of medical science and other settings where a more fully visualised experience adds value.”