Spanish banking group, Banco Bilbao Vizcaya Argentaria (BBVA), has topped the latest chart for communicating and marketing sustainability through social media.
The group moved up from second in 2012 and fifth in 2011 to finish at the head of 475 companies which were analysed to produce the 2013 Social Media Sustainability Index.
BBVA took top spot for its strong understanding of its social media community and its ability to create projects, campaigns and services that meet the needs of that community. Telecoms giant AT&T placed second, while General Electric and IBM shared third place. UK companies, British Sky Broadcasting and Unilever both featured in the Top 10.
The index, produced by our client, Sustainly, found that nearly half of the 475 companies it studied (233) have social media channels or campaigns dedicated to discussing their sustainability or corporate social responsibility efforts.
The report’s author, Matthew Yeomans commented: “That’s an impressive number, especially when you consider that just four years ago only 60 major companies were using social media for sustainability.
“Part of the reason for this increase can be explained by the explosion of corporate social media noise in general. But it also seems clear that, as environmental and societal issues grow in importance in society and at board level, so companies are increasingly keen to tell the world about just how sustainable they are trying to be.”
The index can be downloaded free at http://sustainly.com/social-media-sustainability-index-2013/